The Webinar ‘Challenges and strategies of the tourism sector’, organized by Comunitat Valenciana Digital District and the Cámara Franco-Española (CCI Franco Espagne) has successfully fulfilled its objective of promoting the transfer of knowledge between leading companies in the tourism sector and technology enterprises -linked to the innovation hub- and other startups in the digital ecosystem.

The first of the conferences, held on June 10, was chaired by the ‘consellera’ for Innovation, Universities, Science and Digital Society, Carolina Pascual, and brought together in a virtual round table representatives of French companies in the leading tourism sector order, members of the Franco-Spanish Chamber: Álvaro Carrillo, managing director of the Instituto Tecnológico Hotelero- ITH; Fernando Álvarez, Sales Director for Air France, KLM y DELTA; José María González, director of Car Business Unit of EUROPCAR; and a representative of ACCOR, the world’s leading operator in the Travel and Tourism sector. The debate was moderated by Sara Bieger, vice president of the Franco-Spanish Chamber.

These large companies in the sector have explained their strategies to fully adapt to the new post-COVID scenario, and which have mainly been aimed at managing disinfection tasks, controlling capacity and reserving spaces and services. All of them agreed to highlight the fundamental role that Technology plays in this scenario, especially solutions based on Artificial Intelligence, IoT platforms and blockchain technology. The main needs of the sector are the intelligent control of accesses, the measurement of safety distances, the use of masks, tracking, the disinfection of spaces, as well as the automated management of disinfecting elements, among others.



In the second session of the webinar, held on June 11, we were able to attend the pitches of eight startups and technology companies linked to the Digital District. These companies showed the technological solutions for Tourism that they are developing in terms of prevention, control, management and service, to provide tourism companies with tools in the current post-COVID context.

The companies that took part in the online event:

  • Haltian (Pasi Lipälä – CEO): The company develops different Artificial Intelligence solutions in the area of disinfection of spaces, such as Smarts Bathrooms, among other IoT projects that allow hygiene control in areas with greater traffic of people, also allowing cost savings and transmitting security. to the client.
  • Oura (Harri Lahtela- Sales director): Develops telemedicine solutions and virtual assistance to patients with the world’s first ring that shows how the body responds to lifestyle by analyzing variables such as sleep, activity levels and physiological responses.
  • Cuatroochenta (Santiago Gimen – managing partner): Technological company specialized in developing and implementing digital cloud solutions, presented the advances in the management of and traceability of fleet disinfection tasks and capacity control.
  • Play&Go (Jordi Díaz- CEO): Information technology company specialized in gamification, geolocation and Augmented Reality, exposed new developments of its platform to improve the visitor experience, especially for major events and tourist destinations, in the post-pandemic context.
  • Witrac (Javier Ferrer- CEO): Firm specializing in web projects and data analysis, has exposed how the technologies of the future will allow wireless and modular location and monitoring (IoT) solutions of critical assets in real time.
  • Memob (Abel Castro – Executive vice President R&D in Digitalization): Company specialized in location-based products, addressed the use of AI and Big Data to attract new clients in the tourism sector with omni-channel strategies aimed at the Customer Journey that include geolocated research.
  • Minsait (Paloma Nieto – Senior Minsait Travel): Spanish multinational specialized in consulting services, presented the most innovative aspects of its promotional strategy.
  • Atos (Sergio Arias – IoT and SmartCities director for Atos Iberia): the company presented Atos SafePlace, a suite of solutions for safe spaces with access control, gauging and people counting, distance measurement and smart video, disinfection, automated disinfectant management, and AI solutions like robots or chatbots.
This second day has started with the intervention of the director general ofSociedad Proyectos Temáticos de la Comunidad Valenciana, Antonio Rodes, who has expressed his satisfaction at the opportunity to collaborate with the Franco-Spanish Chamber and has highlighted the entrepreneurial character of both the Community Valencian, as of Alicante and the Digital District project.