• Digital Disctrict and Barrabés.biz will share the conclusions of Distrito Turismo tomorrow at this event with the members of the Club d’affairs of the Franco-Spanish Chamber.

Alicante, Tuesday, March 22, 2021.- Comunitat Valenciana Digital District will present tomorrow, Wednesday in Madrid, the latest advances in its open innovation program Distrito Turismo to the members and corporates of the Club d’affairs of the Franco-Spanish Chamber. The meeting will be held in collaboration with Barrabés.biz, the manager of this open innovation program at the offices of this consultancy.

In this way, Digital District and Barrabés.biz will share with the members of the Club d’affairs the conclusions of the development of Distrito Turismo, the program that has carried out an international search for startups and innovation proposals, which can transform the future of sightseeing.

The new technological tools and innovative solutions that result from this program will make it possible to solve the challenges that the future of the sector poses to companies related to leisure, tourism and quality of life.

The event will bring together some of the startups that participate in this program, and several of the municipalities that have been interested in buying these innovation solutions, as well as the 4 corporates that promote each of the challenges:

Mastercard, which has launched a challenge to startups that are capable of providing solutions based on data from the Global Tourism Sustainability Index to make tourist destinations more sustainable, from an economic, social and environmental point of view.

Pangea, which seeks solutions to digitize the value chain of travel agencies through a digital platform that allows connecting all the players in the tourism ecosystem and bringing the offer of all providers to their customers, in order to improve operational and administrative processes.

Nateevo Digital, which seeks solutions to improve customer loyalty in the hotel sector, through a renewed vision of 360 data, putting people at the center of the solution.

ForwardKeys, which explores how changes in air travel market dynamics can be proactively and automatically detected to help destinations make more dynamic decisions.

The event will be opened by the president of the Franco-Spanish Chamber – Sara Bieger, and will feature the intervention of Luis Miguel Ciprés, CEO of Barrabes.biz. The closing will be carried out by the general director of SPTCV and CEO of Distrito Digital.

Program of the Day:

09:30 Institutional welcome by the president of the Franco-Spanish Chamber – Sara Bieger.

09:35 Inspirational talk. Luis Miguel Cipres, CEO of Barrabes.biz.

09:45 Tourism District, collaborative innovation for the future of Tourism. Presentation of the Tourism District program, details of the open innovation challenges that have been developed. The technologies and innovations that have been observed among the startup candidates will be shown.

9:55 Startup pitches:

  • Murmuration
  • Unblock
  • TouristInnovation360
  • Deepsense

10:15 Corporate panel discussion:

  • Daniel Nieto, Vice President of Mastercard.
  • Laura Rodríguez, Vice President Analytics at Forwardkeys.
  • César Covarrubias, Innovation Manager at Nateevo.
  • Javier Gil, CIO at Pangea The Travel Store.

10:35 Public Administration panel discussion. Moderated by Mayte Vañó, DIRCOM for Digital District. Participate:

  • Mario Villar, director of Tourist Intelligence of Turisme Comunitat Valenciana
  • Benidorm City Hall.
  • City Hall of Finestrat. Miguel Ángel Catalán, responsible for the Smart Tourist Destination Project

10:55 Institutional closing. Antonio Rodes, General Director of SPTCV and CEO of Digital District.

11:00 Coffee & Networking.